Co-founder
WTF is SEO
Jessie Willms is an SEO editor at The Guardian US and a journalism instructor in Toronto. She specializes in search strategy for newsrooms, with extensive experience in using data to inform audience development.
Previously, she was the SEO editor at The Globe and Mail, Canada’s national newspaper, where she led initiatives to optimize content to grow search audiences. Jessie has honed her visual, programming, and teaching skills in some of Canada’s top newsrooms including CBC News and the Toronto Star.
As co-founder and writer of WTF is SEO?, a newsletter about search strategy for publishers, Jessie continues to share practical insights on how to make journalism more visible and impactful across platforms.
Sign up for WTF is SEO: https://www.seoforjournalism.com/
In An AI World, Your Brand and People are Your Advantage
Thursday, September 11, 2025
2:30 PM - 3:30 PM CDT