Skip to main content
Online News Association Annual Conference Main banner

Best Practices

Audience Development

How To Navigate The Shift To Generative Search

Thursday, September 11, 2025
10:30 AM - 11:30 AM CDT
Area of Focus: AI
With the rise of AI-driven search tools, news publishers face fundamentally changed models of distribution, attribution, and engagement. Join this necessary conversation with Columbia’s Tow Center and learn about the critical vulnerabilities in generative search technologies their research reveals, and how publishers and journalists can monitor and control how their content is being used.