Social Strategy Editor
The Wall Street Journal
Kelcie Pegher is the social strategy editor at the Wall Street Journal, managing a team of journalists across all things social — if the platform exists, we've looked into it. Kelcie spent the majority of her career at the Los Angeles Times, where she was the director of platforms, managing a small team of editors who worked on the homepage, social media posts, social video and alerts. Kelcie spent the first part of her time at the Los Angeles Times managing the editorial relationship with Apple News, and developing her expertiese in editorial brand partnerships.
With experience in growing the social media presence for news organizations and experimental brand growth with new mediums, Kelcie is focused on spreading information to wider audiences. While our core platforms are the most important place for our journalism, we have a responsibility to meet audiences where they are.
"I want you to read the news — not picky about the medium."
The Creator-Led Future of Journalism
Thursday, September 11, 2025
12:00 PM - 1:00 PM CDT