CEO & President
URL Media | WURD Radio
Sara M. Lomax is the President and CEO of WURD Radio, Pennsylvania’s only African-American owned talk radio station. She is credited with transforming WURD Radio from a legacy talk radio station to a multimedia communications company providing cutting edge, original programming on air, online and through community events. In 2021, Sara co-founded URL Media (which stands for Uplift, Respect and Love), a national network of Black and Brown owned and led media organizations that share content, distribution and revenues to increase their long-term sustainability. Prior to her work with WURD and URL, in 1992 Sara co-founded HealthQuest: Total Wellness for Body, Mind & Spirit, one of the country’s first nationally circulated consumer magazines focused specifically on Black health and wellness. Sara has received numerous awards including an Honorary Doctorate from Arcadia University. In 2024 she completed the John S. Knight Journalism Fellowship at Stanford University. She is an avid yoga and meditation practitioner and the mother of three amazing sons.
Thursday, September 11, 2025
2:30 PM - 3:30 PM CDT