Co-Founder
WTF is SEO?
Shelby Blackley is the Manager, Newsroom SEO for The Athletic and co-founder of WTF is SEO?. Previously, she's worked at The Globe and Mail, Mashable and Indiegraf. Shelby has been in the audience development sphere for the last 10 years, specializing in news SEO, audience behaviour, user journeys and newsletters, launching two successfully to subscriber counts above 10,000. When she’s not thinking about search and journalism, Shelby spends her time frolicking through the trees, weight lifting or hanging out with her corgi puppy, Yoshi.
In An AI World, Your Brand and People are Your Advantage
Thursday, September 11, 2025
2:30 PM - 3:30 PM CDT