Today’s audiences are using YouTube and Instagram like search engines to get answers to their questions. This session will explore why leaning into learning content such as tutorials, how-to videos, and hacks is critical for discoverability, reach, and relevance for any media company.
Backed by data from Tubular Labs’ unmatched social video database, here’s what we’ll break down in the session:
✅ Why search behaviors are shifting to social — and how to respond
✅ Data-backed tactics around learning content to future-proof your newsroom’s content strategy
✅ How to think beyond your niche and appeal to broader audiences
This session is designed for::
Search behavior has changed — make sure your newsroom moves with it.
