Full Schedule

10:30 AM - 11:30 AM CDT

Prompt Like A Pro: AI Skills Every Journalist Needs

Location: Empire A (2nd Floor)

Speaker: – San Francisco State University

Reporting + Editing

10:30 AM - 11:30 AM CDT

Lessons From Non-News Sites in Growing Trust and Audience

Location: Empire B (2nd Floor)

Moderator: – Epicenter-NYC

Speaker: – McKinsey & Company

Speaker: – The Weather Company

Speaker: – BiggerPockets

Audience Development

10:30 AM - 11:30 AM CDT

Beyond The Choir: How To Diversify The Audience For Your Climate Coverage

Location: Empire CD (2nd Floor)

Speaker: – Grist

Audience Development

10:30 AM - 11:30 AM CDT

Building Resilient Newsrooms: Developing Safety Protocols To Protect Journalists

Location: Foster 1 (2nd Floor)

Speaker: – Cicero Independiente

Speaker: – International Women Media Foundation

Speaker: – International Women's Media Foundation

Leadership + Strategy + Culture

10:30 AM - 11:45 AM CDT

Mutual Influence: Building Respectful Creator–Newsroom Partnerships That Work

Location: Celestin D (3rd Floor)

Presenter: – Trusting News

Speaker: – American Press Institute

Entrepreneurship + Creator Journalism

12:00 PM - 1:00 PM CDT

Is AI Snitching on Your Sources?

Location: Empire A (2nd Floor)

Speaker: – Freedom of the Press Foundation

Reporting + Editing

12:00 PM - 1:00 PM CDT

Navigating the Intersection of Revenue and Journalism

Location: Empire B (2nd Floor)

Speaker: – Eater / PS / Thrillist / Punch

Speaker: – The New York Times

Speaker: – Capital B

Speaker: – Vox

Revenue + SustainabilityLeadership + Strategy + Culture

12:00 PM - 1:00 PM CDT

From Newsrooms to News Brands: Going Solo in Journalism

Location: Empire CD (2nd Floor)

Moderator: – Project C

Speaker: – Links I Would Gchat You If We Were Friends

Speaker: – What the Fuck Just Happened Today?

Speaker: – Unfiltered With Kiran

Entrepreneurship + Creator Journalism

1:15 PM - 2:15 PM CDT

First-Timer's Orientation

Location: Empire A (2nd Floor)

Speaker: – Online News Association

2:30 PM - 3:30 PM CDT

Creator Meetup

Location: Foster 1 (2nd Floor)

Entrepreneurship + Creator Journalism

2:30 PM - 3:30 PM CDT

Understanding and Using Hurricane Data

Location: Foster 2 (2nd Floor)

Speaker: – The New York Times

Technology + Product

2:30 PM - 3:30 PM CDT

Engage With Local Communities To Strengthen Climate Journalism

Location: Empire CD (2nd Floor)

Moderator: – Independent

Speaker: – Times-Picayune

Speaker: – Mongabay

Speaker: – The Gambit

Audience Development

4:00 PM - 5:30 PM CDT

Opening Remarks + Featured Presentation

Location: Empire Ballroom (2nd Floor)

5:30 PM - 7:00 PM CDT

ONA25 Welcome Reception

Location: Celestin Foyer (3rd Floor)

9:00 AM - 10:00 AM CDT

Featured Session: In Conversation with Ben Collins of The Onion

Location: Empire Ballroom (2nd Floor)

Moderator: – Online News Association

Speaker: – The Onion

10:30 AM - 11:30 AM CDT

From RAGS to Riches: Revenue Opportunities in the Emerging AI Content Licensing Market

Location: Empire CD (2nd Floor)

Speaker: – Center for Journalism & Liberty

Speaker: – Sphere

Speaker: – TollBit

Revenue + Sustainability

10:30 AM - 11:30 AM CDT

Early + Mid-Career Advice Sessions

Location: Empire A (2nd Floor)

Leadership + Strategy + Culture

10:30 AM - 11:30 AM CDT

Educators Meetup

Location: Foster 1 (2nd Floor)

Leadership + Strategy + Culture

10:30 AM - 11:30 AM CDT

Founders and Entrepreneurs Meetup

Location: Foster 2 (2nd Floor)

Leadership + Strategy + Culture

10:30 AM - 11:30 AM CDT

How To Navigate The Shift To Generative Search

Location: Celestin E (3rd Floor)

Speaker: – Tow Center for Digital Journalism, Columbia University

Audience Development

10:30 AM - 11:30 AM CDT

Making Climate Personal: Centering People and Solutions in Climate Visuals That Move Audience

Location: Celestin A (3rd Floor)

Speaker: – Independent

Audience Development

10:30 AM - 11:30 AM CDT

Build a Sponsored Content Strategy to Drive Impact and Resilience

Location: Celestin BC (3rd Floor)

Speaker: – Spotlight Delaware

Revenue + Sustainability

10:30 AM - 11:30 AM CDT

Defense Against The Dark Arts

Location: Celestin D (3rd Floor)

Moderator: – USC Annenberg / JOVRNALISM

Speaker: – Freedom of the Press Foundation

Speaker: – PEN America

Speaker: – International Women's Media Foundation

Leadership + Strategy + Culture

10:30 AM - 11:30 AM CDT

Leading at the Margins: Personal Resilience in the Face of National Reckoning

Location: Empire B (2nd Floor)

Moderator: – Documented

Speaker: – Conecta Arizona

Leadership + Strategy + Culture

12:00 PM - 1:00 PM CDT

Early + Mid-Career Advice Sessions

Location: Empire A (2nd Floor)

12:00 PM - 1:00 PM CDT

Roundtable: Measuring AI ROI in Newsrooms

Location: Foster 1 (2nd Floor)

Moderator: – elvex

Revenue + SustainabilityLeadership + Strategy + Culture

12:00 PM - 1:00 PM CDT

Nail Salons, Barber Shops, Eyebrow Waxing And Soccer, Everything Goes In When It Comes To Engaging With Audiences

Location: Empire B (2nd Floor)

Speaker: – America Amplified (2019-2025)

Speaker: – America Amplified

Audience Development

12:00 PM - 1:00 PM CDT

The Creator-Led Future of Journalism

Location: Empire CD (2nd Floor)

Moderator: – Harvard University

Entrepreneurship + Creator Journalism

12:00 PM - 1:00 PM CDT

This Is Not Fine: Lessons From The Burnout Box

Location: Celestin A (3rd Floor)

Speaker: – The Poynter Institute

Leadership + Strategy + Culture

12:00 PM - 1:00 PM CDT

AI Literacy Starts With Us: How Newsrooms Can Lead The Conversation

Location: Celestin BC (3rd Floor)

Speaker: – Trusting News

Reporting + Editing

12:00 PM - 1:00 PM CDT

You've Got an AI Product Idea — Now What?

Location: Celestin E (3rd Floor)

Speaker: – Newsroom Robots Lab

Speaker: – News Product Alliance

Technology + Product

12:00 PM - 1:00 PM CDT

Climate Journalists Meetup

Location: Foster 2 (2nd Floor)

Reporting + Editing

2:30 PM - 3:30 PM CDT

Early + Mid-Career Advice Sessions

Location: Empire A (2nd Floor)

2:30 PM - 3:30 PM CDT

Covering A Divided Nation

Location: Empire B (2nd Floor)

Speaker: – Epicenter-NYC

Reporting + Editing

2:30 PM - 3:30 PM CDT

Building a Sustainable Revenue Mix to Power Nonprofit Journalism

Location: Empire CD (2nd Floor)

Speaker: – The Daily Memphian

Revenue + Sustainability

2:30 PM - 3:30 PM CDT

Building a Mutual Aid Model for Crisis Coverage

Location: Celestin A (3rd Floor)

Speaker: – Solutions Journalism Network

Speaker: – NC Local

Speaker: – Mountain View News

Leadership + Strategy + Culture

2:30 PM - 3:30 PM CDT

What's Hot and What's Not in Video

Location: Celestin BC (3rd Floor)

Moderator: – The Video Consortium

Speaker: – Deep South Today's Mississippi Today

Speaker: – Adriana Lacy Consulting

Entrepreneurship + Creator JournalismLeadership + Strategy + Culture

2:30 PM - 3:30 PM CDT

In An AI World, Your Brand and People are Your Advantage

Location: Celestin E (3rd Floor)

Speaker: – WTF is SEO

Speaker: – WTF is SEO?

Audience Development

2:30 PM - 3:30 PM CDT

AI Potluck

Location: Foster 1 (2nd Floor)

Speaker: – National Trust for Local News

Speaker: – generative-ai-newsroom.com

Technology + Product

2:30 PM - 3:30 PM CDT

Freelancers Meetup

Location: Foster 2 (2nd Floor)

Leadership + Strategy + Culture

4:00 PM - 5:00 PM CDT

Early + Mid-Career Advice Sessions

Location: Empire A (2nd Floor)

4:00 PM - 5:00 PM CDT

Wonder Tools: 25 Super Useful Sites and Apps to Boost Your Toolkit

Location: Empire B (2nd Floor)

Speaker: – CUNY Newmark Graduate School of Journalism

Technology + Product

4:00 PM - 5:00 PM CDT

AI Innovator Collaborative IRL Meetup

Location: Foster 1 (2nd Floor)

Technology + Product

4:00 PM - 5:00 PM CDT

Audio Makers Meetup

Location: Foster 2 (2nd Floor)

Reporting + Editing

4:00 PM - 5:00 PM CDT

European Attendees Meetup

Location: Celestin A (3rd Floor)

Leadership + Strategy + Culture

4:00 PM - 5:00 PM CDT

Video Journalists Meetup

Location: Celestin BC (3rd Floor)

Leadership + Strategy + Culture

4:00 PM - 5:00 PM CDT

Journalists of Color Meetup

Location: Celestin D (3rd Floor)

Leadership + Strategy + Culture

4:00 PM - 5:00 PM CDT

LGBTQ+ Journalists Meetup

Location: Celestin E (3rd Floor)

Leadership + Strategy + Culture

9:00 AM - 10:00 AM CDT

Table Talks: Climate

Location: Celestin ABC (3rd Floor)

9:00 AM - 10:00 AM CDT

Table Talks: AI

Location: Celestin D (3rd Floor)

9:00 AM - 10:00 AM CDT

Table Talks: Resilience

Location: Celestin E (3rd Floor)

10:30 AM - 11:30 AM CDT

Featured Presentation

Location: Empire Ballroom (2nd Floor)

12:00 PM - 1:00 PM CDT

[BLANK] Is The Future Of Journalism

Location: Empire B (2nd Floor)

Moderator: – USC Annenberg / JOVRNALISM

Speaker: – ABC15 Arizona

Speaker: – PEN America

Speaker: – Newsroom Robots Lab

Speaker: – Documented / Craig Newmark Graduate School of Journalism at CUNY

12:00 PM - 1:00 PM CDT

Mission-Driven Journalism That Works: Turning Climate Coverage into Opportunity

Location: Empire CD (2nd Floor)

Speaker: – Fathm/Syli

Leadership + Strategy + Culture

12:00 PM - 1:00 PM CDT

The New Community Playbook: Moving Journalism from Monologue to Dialogue

Location: Celestin A (3rd Floor)

Speaker: – KUT

Speaker: – LOOKOUT News

Speaker: – The New York Times

Audience Development

12:00 PM - 1:00 PM CDT

Building a Playbook Together for Newsrooms Navigating Polarized Issues

Location: Foster 1 (2nd Floor)

Moderator: – Documented

Speaker: – Listening Post Collective/Quen Media

Leadership + Strategy + Culture

12:00 PM - 1:00 PM CDT

Visual Journalists Meetup

Location: Foster 2

Reporting + Editing

1:00 PM - 3:00 PM CDT

Online Journalism Awards Luncheon and Ceremony

Location: Celestin DE (3rd Floor)

3:30 PM - 4:30 PM CDT

How To Report on the Gendered Impacts of Climate Change

Location: Empire A (2nd Floor)

Speaker: – Capital B

Speaker: – Freelance

Speaker: – The 19th

Reporting + Editing

3:30 PM - 4:30 PM CDT

Real-World Lessons From Custom GPTs In The Newsroom

Location: Empire CD (2nd Floor)

Speaker: – AJ+

Speaker: – Aftonbladet

Speaker: – NBC Universal Local

Technology + Product

3:30 PM - 4:30 PM CDT

Build the Case: A Climate Journalism Funding Lab

Location: Foster 2 (2nd Floor)

Speaker: – Fathm/Syli

Revenue + Sustainability

3:30 PM - 4:30 PM CDT

Digital in TV Broadcast Newsrooms Meetup

Location: Foster 2

Reporting + Editing

3:30 PM - 4:30 PM CDT

Audience Engagement Meetup

Location: Celestin A (3rd Floor)

Audience Development

3:30 PM - 4:30 PM CDT

News Product Meetup

Location: Celestin BC (3rd Floor)

Technology + Product

3:30 PM - 4:30 PM CDT

Students and Early Career Journalists Meetup

Location: Celestin D (3rd Floor)

Leadership + Strategy + Culture

3:30 PM - 4:30 PM CDT

Southern Journalists Meetup

Location: Celestin E (3rd Floor)

Leadership + Strategy + Culture

10:00 AM - 11:30 AM CDT

Using AI Tools That Won’t Get You Fired

Location: Empire A (2nd Floor)

Speaker: – University of Illinois Chicago

Technology + Product

10:00 AM - 11:30 AM CDT

Vibe Coding For Journalists: Build Real AI-Powered Tools Without Writing Code

Location: Empire CD (2nd Floor)

Speaker: – American Journalism Project

Speaker: – YESEO

Technology + Product

10:00 AM - 11:30 AM CDT

Unblock Yourself With AI

Location: Celestin GH (3rd Floor)

Speaker: – Freelance

Entrepreneurship + Creator Journalism

10:00 AM - 2:00 PM CDT

Going Solo: Creator Journalist Workshop (By Application)

Location: Foster 1 (2nd Floor)

Speaker: – Links I Would Gchat You If We Were Friends

Speaker: – Ida Media

Speaker: – Harvard University

Speaker: – Project C

Entrepreneurship + Creator Journalism

10:00 AM - 2:00 PM CDT

Conquer Your Most-Important Performance Challenge with MTC @ ONA (By Application)

Location: Foster 2 (2nd Floor)

Speaker: – Media Transformation Challenge

Leadership + Strategy + Culture

10:00 AM - 11:00 AM CDT

Is Your News Organization Climate-Ready? (By Application)

Location: Celestin BC (3rd Floor)

Speaker: – Metcalf Institute

Speaker: – Hearst Connecticut Media Group

Speaker: – Blue Ridge Public Radio

Speaker: – Metcalf Institute

Leadership + Strategy + Culture

10:00 AM - 2:00 PM CDT

Covering Climate Solutions Workshop

Location: Celestin D (3rd Floor)

Speaker: – Covering Climate Now

Speaker: – Solutions Journalism Network

Reporting + Editing

10:00 AM - 2:00 PM CDT

Holistic Safety Workshops: How To Protect Yourself In An Increasingly Hostile Environment

Location: Celestin E (3rd Floor)

Speaker: – PEN America

Speaker: – Independent

Speaker: – Aegis Safety Alliance

Speaker: – PEN America

Leadership + Strategy + Culture

12:00 PM - 1:30 PM CDT

Combine User-Driven Innovation Methods and Meta-Prompting To Make Your Own Customized AI Assistant

Location: Empire CD (2nd Floor)

Speaker: – iTromsø

Technology + Product